To create a lot more promotion, event attendance, and stakeholder engagement, you should consider creating a large set of promotional videos - each video featuring a different vendor, presenter, performer, cause, promotional partner, and sponsor.

Each of them will share their enthusiasm about participating in event, why they’re participating (what outcome is getting created that they want?), and what attendees will receive by stopping by their booth or attending their presentation at the event (e.g., samples; get to know us; substantial discount; some experience; etc.).

Each of their responses should be cut down to a 30-90 second clip that is added to the 30-60 second primary promotional video. For some of them that provide a more in depth response, it may be useful to create a longer video that they can share separately for those interested in more details.

Each of these videos will prominently feature sponsor logos, as this will likely be your most effective pre-event sponsor vehicle - showcasing sponsors to the networks of each of the stakeholders across each of their social media channels.

This will have the net effect of helping sponsors reach many more prospects than will attend the event by giving them direct access to dozens of social media channels of all the participating stakeholders.

If desired, Uniting for Action can manage all aspects of this from creating the primary promotional video, to creating or collecting the videos from stakeholders, and editing them into custom co-branded videos with all the event branding, sponsor features, etc.

The custom co-branded videos help you create a lot more promotion across a lot more networks than you can otherwise.

This format incentivizes the participation of all stakeholders because they get to be prominently associated with the event, and receive the brand association value they’re interested in by participating in the event. This is in contrast to most events that ask stakeholders to share the generic promotional video that usually doesn’t include the stakeholder’s name, or logo, or anything about them.

By featuring each of the stakeholders in the videos that they’re sending to their own networks, that increases their enthusiasm around your event, increases your attendance, and adds to your stakeholder participation leading up to, at, and beyond your event.

This expanded promotional campaign increases the value for your sponsors by providing a vehicle to reach more networks of prospects through many social media channels.

To compound the value even more, consider several rounds of custom co-branded videos (e.g., give compelling reasons to the stakeholders to send a different video in this format each week for several weeks leading up to the event).

When you secure agreements with your stakeholders to send a certain number of videos to a specific number of social media channels, with a specific number of followers of each channel, then you can add all of that up, and present it to sponsors as part of the sponsor packages you’re offering.

This new package of value for sponsors will help bring on new sponsors and increase sponsor support.

You can use increased sponsor support to fund new ways to create additional value for sponsors.

This creates a positive feedback loop that allows us to continually increase value for sponsors by continuing to increase opportunities for sponsors to receive value.