The cornerstone of any pre-event promotional campaign are the event promotion videos. These are a series of videos of varying lengths that help inspire/incentivize people to attend the event based on the feeling and/or benefits conveyed in the video.

The primary promotional video should be professional and polished, quickly summarizing the feeling and benefits of the event, along with all the vital details, including date, time, location, and hours, so that in theory, someone could successfully attend the event based on the information in the video alone. This video should be as short as possible (30-60 seconds max, if possible) to inspire people to want to watch it, and to maintain attention all the way through.

This video should be featured on the website, and on all in-house social media channels. The video should prominently feature sponsors, and may briefly feature vendors, presenters, and performers if can be done so successfully without extending the video too long.

In addition to the short (30-60 second) video “commercial” for the event, it will often be valuable to create a longer video which allows for more time to feature vendors, presenters, performers, and all the benefits of attending the event.

To create a lot more promotion, event attendance, and stakeholder engagement, you should consider creating a large set of promotional videos - each video featuring a different vendor, presenter, performer, cause, promotional partner, and sponsor.

Each of them will share their enthusiasm about participating in event, why they’re participating (what outcome is getting created that they want?), and what attendees will receive by stopping by their booth or attending their presentation at the event (e.g., samples; get to know us; substantial discount; some experience; etc.).

Each of their responses should be cut down to a 30-90 second clip that is added to the 30-60 second primary promotional video. For some of them that provide a more in depth response, it may be useful to create a longer video that they can share separately for those interested in more details.

Each of these videos will prominently feature sponsor logos, as this will likely be your most effective pre-event sponsor vehicle - showcasing sponsors to the networks of each of the stakeholders across each of their social media channels.

This will have the net effect of helping sponsors reach many more prospects than will attend the event by giving them direct access to dozens of social media channels of all the participating stakeholders.

If desired, Uniting for Action can manage all aspects of this from creating the primary promotional video, to creating or collecting the videos from stakeholders, and editing them into custom co-branded videos with all the event branding, sponsor features, etc.