Pre-event promotions provide important benefits to each stakeholder group:
Attendees
Lets prospective attendees know about the event
Describes the benefits of attending
Gives people the feeling of what attending will be like
Helps people decide if attending will be a valuable use of their time
Acquaints prospective attendees with vendors, presenters, and sponsors regardless of whether they end up attending or not
Vendors/Presenters/Performers/Causes/Promotional Partners/Sponsors
Lets their followers know about their participation in the event
Lets them benefit from the brand association benefits of participating in the event along with the other vendors, presenters, performers, causes, promotional partners, and sponsors
Helps attract more attendees to the event, providing more value to all
Helps create awareness for their brand amongst prospective attendees who don’t end up attending the event
