Creating Lasting Change

In order to create lasting, transformational, systemic change around deeply-embedded issues people need to take large-scale, collective economic and/or political actions.

These actions must create sufficient leverage to change the reward/punishment dynamics for corporate and political leaders.

Leaders must be rewarded for aligning their support with the desired outcomes, and sanctioned for maintaining past bad or complicit behaviors.

Systematizing Change

A tremendous amount of organizing must be coordinated to transition from people being outraged to creating transformational change.

Information for Action systematizes that process.

Now, for the first time, all the efforts everyone is contributing can interconnect and synergize with everyone else’s efforts.

Mapping the Vast Information Landscape

It’s one thing to get everyone to align around a broad concept, such as “end systemic racism,” but once you start diving into the details, every detail is like a fork in the road, where some people want to go right, and some people want to go left.

Of those who agree on ending systemic racism, not everyone agrees with police reform.

Of those who agree with police reform, not everyone agrees with defunding the police.

Of those who agree with defunding the police, not everyone agrees with abolishing police departments.

The more and more you drill down into the details around any issue, the more the alignment around broad concepts gets fractured and splintered into many different opinions about:

• what the priorities should be
• what the solutions should be
• what the strategies should be

In order to sort through all of these details, it’s necessary to have a system which effectively maps all the details, options, and forks in the road –
allowing everyone to see
the same map
of the sea of information
everyone is trying to navigate.

Sea of Information

We often feel that we’re drowning in an endless sea of information overload.

Now, whenever anyone discovers any Information (news, video, etc.) that they find valuable within this sea of information, they can easily add it to the Information for Action system by copying and pasting the website address into the system.

Collecting Individual Efforts

Once Information has been added, anyone using the system can then:

1. Recommend the Information
2. Comment on the Information
3. Connect other Information
4. Share the Information

In this way, the processing of the Information by others is captured, collected, and made available to everyone else.

Collectively Creating a Matrix

Now, whenever anyone has as little as 5 or 10 minutes to help further the conversation, they aren’t starting from scratch – they’re beginning where everyone else left off.

Whatever Recommendations, Comments, and Connections they add become enduring contributions – like markers on the trail – providing useful data and insight for everyone else.

This process converts the previously overwhelming sea of information into a useful, organized Matrix of Information.

Guidance Provided

The Information for Action system not only builds a valuable central clearinghouse for information, but it also provides helpful guidance about that information.

The system provides:

• statistical information – cumulative statistics from the entire user base

• interpretive information – what’s Recommended, Commented on, and Connected by individual users

Statistical Information

When we have a limited amount of time and attention, we want to cut right to the chase.

The system gives us the statistical information we need to optimize our time:

1. What’s the most recommended

2. What’s the most connected

3. What’s the most commented on

Collective Intelligence

By having all of this statistical information at our fingertips, instead of each of us operating as individual brain cells – siloed off from each other in our processing of information – we’re now able to join all of our cells together into one collective brain.

We can finally harness the power of our collective intelligence – allowing the most popular information and solutions to rise to the top – based on the sharing of each of our individual efforts.

Interpretive Information

Using the system, every user can navigate the entire Matrix of Information, laying down markers – Recommendations, Comments, and Connections – that creates an individualized map of the landscape.

The system allows everyone to filter the Information Matrix to see it through the eyes of another user by viewing that user’s individualized map.

This allows everyone to see where everyone else stands – each user’s evaluation and interpretation of the information.

Drawing Your Own Conclusions

By viewing the maps of users whose opinions you respect – friends, experts, influencers, businesses, organizations, and leaders – you can easily review what they find valuable.

Assessing this Interpretive Information, in combination with the Statistical Information, lets you draw your own conclusions about what information you think is valuable.

Being the Change

When you’re ready to contribute to the collective intelligence, you can Recommend, Comment on, and Connect Information to create your own individual map – adding to the Statistical and Interpretive Information – helping all those that come after you more easily and effectively navigate the landscape.

Being the Change

When you’re ready to share what you find valuable, the Information for Action system gives you the tools to share anything in the system via any social media platform or email.

Revolutionary Transformation

Information for Action provides a collective workspace where we can now all pool all of our efforts, collecting and channeling millions of currently disconnected hours of effort.

We can now map a disorganized sea of information into a useful Matrix of Information.

We can now harness the full power of our collective intelligence, each of us providing statistical and interpretive guidance for everyone else, so we’re all now working together.