Beyond the Offer and the Story, the deeper level of connection that guides us in our choices about who to form Agreements with are the Values of the people or brands that we’re considering.
An alignment of Values helps ensure that who we’re Supporting with our Resources are, in turn, using those Resources to create realities that we’re in alignment with.
It’s counterproductive to us when our Resources are used by others to create realities we’re not happy about.
Uniting for Action is providing the infrastructure to ensure our Resources are used in alignment with our Values.