The first step towards getting agreement and cooperation from others is creating and sharing a compelling vision that people want to get behind.

If the vision isn’t compelling enough to have people and organizations risk their time, energy, and resources to achieve it then it will be a lonely effort.

Our society has been built for so long on the idea that we’re all competing against each other for what we want and need.

While we know intellectually that we have to work together to achieve most of our shared ambitions, there are very few systems in our society that exist to effectively facilitate mass cooperation.

We’re providing a structure that allows everyone to plug in, offer what they can provide, and connect all the resources together in a way that collectively we create fulfilling and impactful results.

While we all know the Golden Rule – “do unto others as you would have them do unto you” – there are a surprising amount of decisions, policies, and actions happening at every level of our society that don’t seem to be honoring this basic tenant of humanity.

Let’s be careful to ensure that all our actions are in alignment with what we want for ourselves.

It’s very important that Uniting for Action is a non-partisan effort – that people of all political orientations feel welcome and want to participate.

We can never create effective solutions for any of our societal challenges as long as 50% of the population opposes them.

Together, those of us that choose to embrace the challenges our society and our planet are facing will unite around our common concerns.

We all understand and accept that there is a political process that we get to work with, as it influences several of the Forces for Action, however there are many other non-political Forces for Action that we can work with simultaneously.

We cannot allow the health and wellbeing of ourselves, our families, and our neighbors to be paralyzed by the political games in our country.

We have to be bigger than that, fully expecting that our elected representatives will eventually respect the will of the people as we become more and more organized and better able to hold them accountable to the will of the people.

• ensure actions are in alignment with principles
• be accountable
• deliver on promises
• demonstrate competence
• provide evidence

What has happened, or what is happening is the reality we have to deal with, and there’s nothing we can do to change what has already happened.

If we don’t like it, we can take actions to alter the course of how it goes from here.

Any time or energy we spend resisting what has already happened, or wishing it was some other way doesn’t serve us.  It only serves us when we channel that energy into doing something about it.

If it is bigger than us, then we can find others who agree, and we can organize with them to grow big enough to have some influence.

What is important for us to do as a society is to use our voices of dissatisfaction, dissent, and disgust as the necessary step – the recognition of the contrast of what we don’t want – towards powering us with commitment and vigor in the equal and opposite direction towards what we want.

If we only take the first step (being vocal about what we don’t want), and we never take the second step (taking massive action towards creating what we want), then we will never have what we want.

We aren’t attached to how any of this unfolds.  Everything will be perfect exactly as it is.

We’re simply focused on achieving our strategic objectives so that we can keep ramping up and scaling up the strategies we’re implementing until we’ve scaled big enough to achieve our ultimate strategic objective – attaining a sustainable society.

We are not against anything.

We are only FOR what we want.

If we want it more than a wish, then we are willing to take action to create what we want.

While we’re holding ourselves to our standards of behavior and principles, let’s reward those that share our values and concerns by:

• buying their products or services
• referring clients or customers to them
• voting for them
• campaigning for them

As a society, we often focus on those that aren’t doing what we want or what we like, and we’re quick to express our displeasure.

If we want the alternative, we have to seek out and positively reward and strengthen those that are champions for what we want so that they can grow and expand their reach and influence.  That’s how we proactively create the world that want.

When citizens violate the laws of the society, it becomes necessary to punish those individuals appropriately in order to protect the well-being of the law-abiding citizens.

We all agree that it is appropriate and necessary to punish thieves and those that assault others because we don’t want to live in a society where stealing and assault are acceptable forms of social interaction.

While it is relatively easy to identify these type of injustices in one-on-one circumstances, somehow it has become much more challenging for us to discern or mentally accept the human, civil, and environmental injustices that are perpetrated on mass scales on a daily basis.

In many cases the offending actions don’t even currently violate any laws or regulations.

Those of us that are being affected, which is all of us in the case of many issues like climate change, pollution, etc., need to organize enough to be able to effectively punish the parties that are being given free reign to assault us, as well as punish those that we have charged with protecting us that are being derelict in their duty.

What would happen to a police officer that watched an assault happening in front of them, and said it was ok?  We have to start punishing all of those that are complicit in our assault.

We have to use whatever leverage we have – political, economic, etc. – to set a higher standard for how we are to be treated.

Up until now, everyone has been playing their own tune.

Competing for attention.

Trying to play louder than the next to be heard.

The only thing possible was a cacophony of noise.

It’s been difficult for anyone to hear anything.

It hasn’t been pleasant to tune into.

We’re creating a symphony.

We’re organizing.  We’re agreeing on music.  We’re practicing together.

We’re preparing to dazzle our audience and create a compelling performance that effectively inspires and moves our audience to hear us, to buy our music, and to dance with us.

There is widespread awareness that we have to work together in cooperation, collaboration, and synergy to effectively address our societal and global challenges.

We are sharing a hopeful and compelling vision.

Many people, upon receiving it, will feel a resonance, and will become Members.

We don’t seek to convince anyone to join us.

Our job is simply to:
– embody the principles that we are organizing around
– create a strong intentional alignment
– share inspiring and educational content and media
– and invite those that resonate with us to join us

Part of the inspiration behind organizing this collective effort is the highly inefficient practice that we are employing as a society of initiating a brand new grassroots organizing effort, often on a massive scale, nearly every week, that nearly duplicates the previous week’s effort by a different group.

It is time for all of us managing all these disparate networks, each spending massive amounts of time, energy, and money building duplicate infrastructure to pool our resources and efforts to create teams and systems that can serve all of our networks simultaneously far more effectively and efficiently, as we each bear a fraction of cost of a collective system, instead of each of us bearing the entire cost.

Lots of people are doing lots of great things on their own, and in small groups of partners, but we have to step our game up and take it to a much higher level collectively as a society.

By being a part of a large-scale collective effort, it:

• gives us a rallying point for the public to plug in and help build something bigger
• allows us to build databases of resources for future efforts
• builds capacity for each participating organization, as well as for the collective
• reduces duplications of efforts
• reduces competition for resources
• establishes relationships and lines of communication
• gives us a framework and roadmap for next time
• allows us to build something bigger together than anyone could create on their own

Like an assembly line, where each person does one specialized task over and over, rather than lots of people or organizations have to be expert at everything, whenever possible, we will identify and delegate specialized aspects of Campaigns for Action.

National teams will coordinate responsibilities that need to be managed for multiple locations around the country so that they can develop the most efficient way to remotely manage tasks that need to be repeated in every city, minimizing local resource allocation, and duplication of:

• knowledge acquisition
• data entry
• resource acquisition
• training
• effort
• management
• etc.

There are so many people, businesses, and organizations that have been working for a long time in many interest areas.  They’ve done such a great job in bringing our society as far as they have.

We want to help empower them even more by providing more support infrastructure and more synergy from other Forces for Action to help amplify their voices.  That is why the Leaders for Action are featured so prominently on this website as well as in our Campaigns for Action.

Being a leader in today’s society means taking on a lot of personal sacrifices, including enduring a tremendous amount of criticism, personal scrutiny, and loss of privacy,

Let’s all show our gratitude to these leaders by putting our energy and support behind them, helping them feel the support they deserve.

On this site you’ll find some technologies that we built to accommodate some of the needs we’ve identified to operate more effectively and efficiently as a society.

Most of the most popular social media platforms and apps that people are using were not designed to support some of the urgent needs we have as a society to rapidly evolve and effectively address the pressing local and global issues that we face.

One of the primary objectives of Uniting for Action is weaving together existing technologies, and building new ones when necessary, to facilitate effectively achieving the Campaigns for Action and the Strategies for Action outlined on this site.

Society always evolves naturally, but when there are very strong and well-funded entities that have built our society that are willing to go to great lengths to protect what they’ve already built, if we want to create something new, without the strategic vision and focus on the importance of strong foundations at every level, cracks and instabilities can be overlooked or even exploited.

In order to prevent what we’re building from potentially crumbling under the weight of what gets built on top of it, we must be very strategic about how we’re allocating our resources, ensuring that we’re evolving in the direction we seek, maintaining a strong foundation as we go.

Through out Strategies for Action we’re outlining a series of strategies to hyper-accelerate our evolution as a society, making sure each Campaign for Action is successful in strategically laying a foundation for the next, so we can hopefully achieve sustainability while our planet is still habitation-friendly.

Use incremental successes to keep attracting more partners with more influence and resources to continually expand the scope of our efforts and results.

The corporations that are literally building our society, and creating our reality, are the most massive and sophisticated mechanisms ever created.

When the will of the people is in opposition to the will of these existing mechanisms, we have to do everything we can to build bridges, and find ways to create agreement with those existing mechanisms so that we can create win-win outcomes for everyone.

Whatever we want will be infinitely easier to achieve if the ones we want to change are in agreement with us.

As consumers, we can influence the actions of corporations by choosing what we make profitable.

We as consumers, get to decide what is profitable, based on what we buy. If consumer demand is not there, it is not profitable, and corporations will not continue to focus their energy is where they cannot create profits.

In this way, it’s incumbent upon us, as consumers, to take responsibility for the actions of corporations, by taking responsibility for our own actions, including which corporations we support with our consumer choices and dollars.

This type of consumer driven control of the direction our society and the environment heads becomes amplified by Wall Street, or investment backing.

Investment dollars will always flow towards the most profitable and promising corporations and industries, so it makes our choices of which businesses and industries to support even more important, when they become magnets for investment dollars and resources.

A central goal of Uniting for Action is growing our combined and collective purchasing power to the point that we effectively influence corporate choices and investment backing.

Because there are so many powerful forces, with nearly unlimited resources, creating what we don’t want, we will only continue to keep getting what we don’t want, as long as we don’t proactively create something different.

In order to make a difference on the scale that we want to, essentially having to tip the scales away from the most powerful consortiums and cartels on the planet, we have to organize ourselves in the numbers and resources on the massive and almost unimaginable levels necessary in order to tip the scales in our favor.

All of that starts locally, with our Rallies, Marches, and Gatherings.  As we build our nationwide network of people, organizations, and businesses inspired to take collective actions together, we can coordinate and synchronize actions on bigger and bigger scales, until we start to get the bigger corporations, public figures, organizations, etc. to build our influence and resources big enough to start to turn the tide in our favor.

There is no way to overcome our local and global challenges without scaling to the necessary scope to overcome them.