Month for Action
A coordinated series of large-scale climate events across America designed to:
- elevate climate awareness and urgency
- grow the scale of our national climate response
- build and activate a national network of advocates
- organize massive, coordinated actions that move society towards sustainability
August, 2017
Lighting the Kindling
The Watch for Action events are designed to create greater awareness, and help people get fired up about responding to climate change via the Rallies, Marches, and Gatherings for Action. We’re using the release of “An Inconvenient Sequel” as the kindling to get a much larger fire started.
August 5th and 12th
Scroll down this page for the Watch for Action strategy.
National Organizations
Plan
Create a national campaign to schedule watch parties for An Inconvenient Sequel at local theaters on Saturday, August 5th and 12th.
Objectives
Create expanded awareness and viewership of An Inconvenient Sequel across the country to increase climate change:
- awareness
- education
- urgency
- organization
- action
Members’ Roles
National Organizations
One or more national organizations take the lead on creating a national watch party campaign, using their existing network of local chapters to schedule and promote watch parties in local communities across the country.
Uniting for Action will work with the organization to create a step-by-step plan for local chapters to execute, with a national team to support them.
The Watch for Action page on MonthForAction.com displays a national map and calendar of all scheduled watch parties.
Members’ Benefits
National Organizations
High visibility and leadership position for organization in the national climate conversation.
Participating organizations will be prominently featured in all press releases and in all online and offline communications and promotional materials.
The intention is to create widespread local and national media coverage of the campaign, supporting the participating national organizations’ goals around:
- climate leadership
- public relations
- branding
- membership expansion
- capacity building
- fundraising
- etc.
Local Chapters
Plan
Work with local chapters of national organizations to schedule watch parties for An Inconvenient Sequel on Saturday, August 5th and 12th.
Objectives
Create expanded awareness and viewership of An Inconvenient Sequel across the country to increase climate change:
- awareness
- education
- urgency
- organization
- action
Members’ Roles
Local Chapters of National Organizations
Contact local theaters using a provided script to find the best theater partner.
Pick times for watch parties.
Create Facebook event pages, using a provided script.
Enroll support from local organizations and businesses.
Coordinate the on-the-ground, local organizing and promoting, using the Facebook event pages, social media posts, email blasts, personal messages, sharing, etc. to maximize attendance at the watch parties and overall attendance for the movie.
Uniting for Action will provide scripts and national support for public relations, media relations, and promotions.
Members’ Benefits
Local Chapters of National Organizations
Create an opportunity for the local chapter, through this and the other Month for Action events, to significantly increase their:
- number of local members
- support by local businesses
- engagement of members
- connections with government officials
- media contacts
- connections and collaborations with other local advocacy groups
- capacity to plan and execute this and future campaigns
Plan
Hand out flyers to moviegoers at the watch parties.
Conduct brief strategy sessions following watch parties.
Objectives
Provide calls to action for movie viewers to convert the energy that gets stirred up for them by the movie into constructive actions and next steps.
Members’ Roles
Local Chapters of National Organizations
Coordinate with theaters in advance to ensure no issues with handing out flyers at movies, and with conducting a brief “where we go from here” session with moviegoers immediately following the movie, in the theater if possible. If not possible in the theater, then on the sidewalk right outside of the theater.
Local chapter spokespeople will be coached and prepared by the Watch for Action National Team to effectively share information and answer questions.
The Watch for Action National Team will work with the local chapters to produce and print standardized flyers that include information about participating organizations, events to attend, and actions to take during the Month for Action:
- Rally for Action
- March for Action
- Gather for Action
- national organizations
- national sponsors
- local chapters
- local sponsors
- opportunities to engage with government officials through town halls and public events
Members’ Benefits
Local Chapters of National Organizations
Create an opportunity for the local chapter, through this and the other Month for Action events, to significantly increase their:
- number of local members
- support by local businesses
- engagement of members
- connections with government officials
- media contacts
- connections and collaborations with other local advocacy groups
- capacity to plan and execute this and future campaigns
Corporations, Foundations,
and Local Businesses
Plan
Provide opportunities for businesses and organizations to leverage their resources to amplify our efforts and results.
Objectives
Significantly increase the resources behind our efforts through the support of sectors of society that support the expansion of awareness, education, and positive action around climate change.
Members’ Roles
Corporations, Foundations, and Local Businesses
Provide support towards the planning, organizing, and execution of campaign elements in various ways:
- financial support
- staff support
- media contacts
- public relations
- marketing
- campaign development
- photography
- videography
- promotions
- contacts with high profile influencers
- contacts with government officials
- etc.
Members’ Benefits
Corporations, Foundations, and Local Businesses
High visibility and leadership around the climate conversation.
Opportunities to be featured in online and offline communications and promotional materials, including:
- press releases
- websites
- Facebook event pages
- social media posts
- email blasts
- flyers distributed at all Watch for Action events
The intention is to create widespread local and national media coverage of the campaign, supporting your goals around:
- climate leadership
- public relations
- branding
- client acquisition
- etc.
Political Organizations
Important Note: As described in our Uniting Principles, Uniting for Action is founded on the belief that climate change, like other human, civil, and environmental justice issues, are bipartisan issues that everyone has an equal stake in, regardless of political orientation. As such, any information that is officially distributed at any Uniting for Action events must be non-partisan in nature.
We don’t want to turn off or alienate any event attendees. We want everyone to feel welcome, accepted, and be wholeheartedly involved and supportive of our efforts regardless of their political preferences.
Plan
Have national and local political organizations provide climate change political and legislative information to moviegoers.
Objectives
Facilitate the channelling of people’s stirred up energy after watching the movie into awareness, education, and legislative action around climate change at the local, state, and federal levels.
Members’ Roles
Political Organizations
Provide printed flyers to moviegoers at the Watch for Action events with information such as:
- local, state, and federal representatives, with contact information for each
- government officials’ voting records regarding climate issues
- upcoming town halls and public appearances by congressional representatives
- local and national climate legislative initiatives such as the “Put a Price on It” campaign
Members’ Benefits
Political Organizations
High visibility and leadership around the climate conversation.
Opportunities to be featured in online and offline communications and promotional materials, including:
- press releases
- websites
- Facebook event pages
- social media posts
- email blasts
- flyers distributed at all Watch for Action events
The intention is to create widespread local and national media coverage of the campaign, supporting your goals around:
- climate leadership
- public relations
- branding
- client acquisition
- etc.
Individuals
Plan
Provide a wide range of opportunities to contribute to the campaign, allowing everyone to take ownership of the results we all create Uniting for Action!
Objectives
Maximize the impact that every individual can contribute to this effort by allowing them to align their unique talents, skills, and passions with an aspect of the campaign that gives them the greatest fulfillment.
Members’ Roles
Individuals
Because we are pulling the first Month for Action campaign together in such a short timeframe (from the June 1st announcement of the Paris Climate Accord withdrawal to the August 4th release of An Inconvenient Sequel), the likely limiting factor in the results we will be able to create will be based on the number of organizations we are able to reach out to and enroll as Partners, as well as how effectively we will be able to manage all the backend communication, coordination, and resources.
Because those limiting factors can be greatly expanded by every individual that supports in those areas, you could have a huge impact on the results of the whole campaign through your individual contribution.
We could really use your support in your local community, as well as via the Month for Action National Team if you are interested in contributing on a bigger scale.
Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.
We are also very interested in any support that any individuals can provide in any of the specific skill and experience areas that are a part of the campaign:
- event production
- community organizing
- municipal relations
- management
- media
- public relations
- copywriting
- marketing
- campaign development
- advertising
- artists
- graphic artists
- photography
- videography
- video editing
- video production
- filmmaking
- promotions
- social media management
- social influencing
- contacts with high profile influencers
- contacts with government officials
- soliciting financial support (from individuals, local businesses, corporations, foundations)
- etc.
Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.
Members’ Benefits
Individuals
Opportunities to play a significant role in local and/or national organizing and execution of the Month for Action campaign.
Extreme satisfaction in knowing the difference you made at this pivotal time where the future of humanity and of all of life is hanging in the balance of how effectively we deal with climate change.
You understand that our societal response has been inadequate to this point. This Month for Action campaign and the future campaigns that will be built on top of the foundation we create here are us stepping up our game – coordinating, organizing, and collaborating on a higher level to create results on the scale necessary to effectively ensure a sustainable society and a habitable planet.
This is your opportunity to play a pivotal role in creating a bright future for us all.
Please join us in Uniting for Action!