National organizations with a stake in the climate conversation activate their networks of strategic partners, local groups, and members to schedule, promote, and attend watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports every organization that has a stake in the climate change conversation.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to all the organizations, like yours, that are on the ground, addressing climate issues every day.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public across the country to go see this movie, and then providing the movie-goers with your organization’s calls to action.

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

• awareness
• education
• urgency
• organization
• action

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

• their family
• their community
• the planet
• your organization

We’re making this a low-effort, high-yield opportunity in order to maximize the participation of as many organizations as possible.

As one of the participating organizations, you’ll encourage all of your local chapters, groups, and members to participate in the Watch for Action campaign by asking them to:

• schedule and promote watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th)
• post the watch parties on the national map and calendar on the Watch for Action page on UnitingForAction.com to make it easy for people everywhere to find the watch parties in their community
• attend a watch party if possible, or go see the movie at another time
• share the campaign and the watch parties in their community on social media and via email blasts
• send personal messages to friends encouraging them to go see the movie

Uniting for Action will work with your organization to create a step-by-step playbook, customized for your supporters, including scripts for Facebook event pages, email blasts, social media posts, etc.

Work with local chapters of national organizations to schedule watch parties for An Inconvenient Sequel on Saturday, August 5th and 12th.

If possible, hand out flyers to moviegoers at the watch parties.

If possible, conduct brief strategy sessions following watch parties.

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

• awareness
• education
• urgency
• organization
• action

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

• their family
• their community
• the planet
• your organization

Manage local logistics for the watch parties:

• Contact local theaters to find the best theater partner (script provided)
• Select dates and times for watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th)
• Create Facebook event pages (script provided)
• post the watch parties on the national map and calendar on the Watch for Action page on UnitingForAction.com to make it easy for people everywhere to find the watch parties in their community
• Enroll support from other local organizations and businesses (script provided)
• Send press releases to local media (press release provided)

Coordinate the on-the-ground, local organizing and promoting to maximize attendance at the watch parties and overall attendance for the movie, using:

• the Facebook event pages (script provided)
• social media posts (script provided)
• email blasts (script provided)
• personal messages
• sharing, etc..

Coordinate with theaters in advance to ensure no issues with handing out flyers at movies, and with conducting a brief “where we go from here” session with moviegoers immediately following the movie, in the theater if possible.  If not possible in the theater, then at a pre-announced location just outside of the theater.

Email addresses will be collected, and standardized flyers with websites and information about all national and local organizers will be handed out.

Select two or three spokespeople from the local organizations creating the watch party to conduct the next steps session after the movie.  They will share briefly about their organization, and provide calls to action of how we can work together to make a difference:

• for our families
• for our community
• for the planet

Provide an opportunity for corporations, foundations, and local businesses to leverage their resources and take a leadership role around climate change.

Activate your networks of clients and associates to promote, attend, and sponsor watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Have your organization deliver that message.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the organizations, like yours, that want to make a difference.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public to go see this movie, and providing the public with awareness of your organization’s leadership role.

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

• awareness
• education
• urgency
• organization
• action

Provide a high-visibility platform for organizations, like yours, that sincerely want to make a difference around climate change, and are willing to back that up by taking tangible actions like supporting this campaign.

Significantly increase the reach and impact of this and future campaigns by working with multiple sectors of society that support the expansion of awareness, education, and positive action around climate change.

Provide support of the planning, organizing, and execution of campaign elements in one or more of the following ways:

• financial support
• promotions
• contacts with high profile influencers
• community organizing
• staff support
• event production
• municipal relations
• management
• media contacts
• public relations
• copywriting
• marketing
• campaign development
• advertising
• artists
• graphic design
• website development
• photography
• videography
• video editing
• video production
• filmmaking
• social media management
• social influencing
• contacts with government officials
• soliciting financial support (from individuals, local businesses, corporations, foundations)
• etc.

Provide an opportunity for political organizations to leverage their resources, and take a leadership role around climate change.

Activate your network of strategic partners, local groups, and members to schedule, promote, and attend watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

Provide climate change political and legislative information to moviegoers, along with calls to action about what citizens can do to make a difference within the political process.

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Have your organization deliver that message.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the organizations, like yours, that want to make a difference.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public to go see this movie, and providing the public with awareness of your organization’s leadership role, and your organization’s calls to action.

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

• awareness
• education
• urgency
• organization
• action

Facilitate the channelling of people’s stirred up energy after watching the movie into legislative action around climate change at the local, state, and federal levels.

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

• their family
• their community
• the planet
• your organization

Provide printed flyers to moviegoers at the Watch for Action events with information such as:

• local, state, and federal representatives, with contact information for each
• government officials’ voting records regarding climate issues
• upcoming town halls and public appearances by congressional representatives
• local and national climate legislative initiatives such as the “Put a Price on It” campaign

See also the roles of the National Organizations and Local Organizers above if your organization will be taking on those roles.

Provide a wide range of opportunities for individuals to make a real difference around climate change by promoting, attending, and supporting watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Support us in spreading that message.

You can take a very visible role in our Watch for Action campaign, and if that’s appealing, we’ll give you a stage to demonstrate your leadership within your community.

If you prefer, you can also work behind the scenes to support in a very private way.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the national and local organizations that are making a difference.

Your efforts will help translate the energy that gets stirred up by the movie into follow-up actions that make a difference.

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

• awareness
• education
• urgency
• organization
• action

Maximize the impact of what you contribute to this effort by allowing you to align your unique talents, skills, and passions with an aspect of the campaign that gives you the greatest fulfillment.

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on you to help us make that happen.

As of now, our campaign impact will likely be limited by the number of individual supporters that step forward to help us manage the Watch for Action campaign.

Because of that, you could have a huge impact on the overall results of the whole campaign through your individual contribution.

Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.

* If you are unable to support this campaign, but want to support future campaigns, please click here.

We are very interested in any support that any individuals can provide in any of the specific skill and experience areas that are a part of the campaign:

• promotions
• management
• community organizing
• media contacts
• public relations
• copywriting
• marketing
• campaign development
• contacts with high profile influencers
• event production
• municipal relations
• advertising
• artists
• graphic design
• website development
• photography
• videography
• video editing
• video production
• filmmaking
• social media management
• social influencing
• contacts with government officials
• financial support
• soliciting financial support (from individuals, local businesses, corporations, foundations)
• etc.

Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.