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Strategies for Action

Uniting for Action is founded on the principle that all the resources required to create a sustainable society, effectively addressing all our greatest challenges, like climate change, already exist.

We simply have to organize and appropriately apply those resources to the tasks at hand.

Watch for Action

We’re using the August 4th release of “An Inconvenient Sequel” to elevate the climate conversation.

The Watch for Action events are watch parties we’re organizing at theaters across the country, designed to create greater awareness, education, and urgency around climate change.

Campaigns for Action

Our Campaigns for Action are opportunities for you to join with other Members for Action and Leaders for Action to employ Strategies for Action to create immediate tangible results for society, while simultaneously laying a foundation for expanded results in the future.

Scroll down this page to see the strategies behind the Watch for Action campaign.

National Organizations

Plan

National organizations with a stake in the climate conversation activate their networks of strategic partners, local groups, and members to schedule, promote, and attend watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports every organization that has a stake in the climate change conversation.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to all the organizations, like yours, that are on the ground, addressing climate issues every day.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public across the country to go see this movie, and then providing the movie-goers with your organization’s calls to action.

Objectives

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

  • awareness
  • education
  • urgency
  • organization
  • action

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

  • their family
  • their community
  • the planet
  • your organization

Your Roles

We’re making this a low-effort, high-yield opportunity in order to maximize the participation of as many organizations as possible.

As one of the participating organizations, you’ll encourage all of your local chapters, groups, and members to participate in the Watch for Action campaign by asking them to:

  • schedule and promote watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th)
  • post the watch parties on the national map and calendar on the Watch for Action page on UnitingForAction.com to make it easy for people everywhere to find the watch parties in their community
  • attend a watch party if possible, or go see the movie at another time
  • share the campaign and the watch parties in their community on social media and via email blasts
  • send personal messages to friends encouraging them to go see the movie

Uniting for Action will work with your organization to create a step-by-step playbook, customized for your supporters, including scripts for Facebook event pages, email blasts, social media posts, etc.

Your Benefits

High visibility and leadership position for your organization in the national climate conversation.

Your organization may be prominently featured in communications and promotional materials:

  • national and local press releases
  • UnitingForAction.com website – your logo displayed with a link to your website
  • email blasts – your logo displayed with a link to your website
  • Facebook event pages – link to your website included in the event description templates that are sent to all local organizers across the country
  • social media shares

Possible opportunity to distribute flyers or to be included in flyers distributed at the Watch for Action watch parties.

Provide the foundation for a larger role in the upcoming Month for Action and Year for Action campaigns.

Our intention is to create widespread local and national:

  • media coverage of the campaign
  • propagation via the network of participating organizations
  • grassroots sharing

supporting your organization’s goals around:

  • national climate leadership
  • collaboration with other organizations
  • media coverage
  • public relations
  • brand image
  • membership expansion
  • member engagement and enthusiasm
  • leadership development
  • capacity building
  • fundraising

Local Organizers

Plan

Work with local chapters of national organizations to schedule watch parties for An Inconvenient Sequel on Saturday, August 5th and 12th.

If possible, hand out flyers to moviegoers at the watch parties.

If possible, conduct brief strategy sessions following watch parties.

Objectives

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

  • awareness
  • education
  • urgency
  • organization
  • action

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

  • their family
  • their community
  • the planet
  • your organization

Your Roles

Manage local logistics for the watch parties:

  • Contact local theaters to find the best theater partner (script provided)
  • Select dates and times for watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th)
  • Create Facebook event pages (script provided)
  • post the watch parties on the national map and calendar on the Watch for Action page on UnitingForAction.com to make it easy for people everywhere to find the watch parties in their community
  • Enroll support from other local organizations and businesses (script provided)
  • Send press releases to local media (press release provided)

Coordinate the on-the-ground, local organizing and promoting to maximize attendance at the watch parties and overall attendance for the movie, using:

  • the Facebook event pages (script provided)
  • social media posts (script provided)
  • email blasts (script provided)
  • personal messages
  • sharing, etc..

Coordinate with theaters in advance to ensure no issues with handing out flyers at movies, and with conducting a brief “where we go from here” session with moviegoers immediately following the movie, in the theater if possible.  If not possible in the theater, then at a pre-announced location just outside of the theater.

Email addresses will be collected, and standardized flyers with websites and information about all national and local organizers will be handed out.

Select two or three spokespeople from the local organizations creating the watch party to conduct the next steps session after the movie.  They will share briefly about their organization, and provide calls to action of how we can work together to make a difference:

  • for our families
  • for our community
  • for the planet

Your Benefits

High visibility and leadership position for your organization in the climate conversation.

Your organization may be prominently featured in communications and promotional materials:

  • press releases
  • email blasts – your logo displayed with a link to your website
  • Facebook event pages – link to your website included in the event description
  • social media shares

Possible opportunity to distribute flyers or to be included in flyers distributed at the Watch for Action watch parties.

Provide the foundation for a larger role in the upcoming Month for Action and Year for Action campaigns.

Our intention is to create widespread:

  • media coverage of the campaign
  • propagation via the network of participating organizations
  • grassroots sharing

supporting your organization’s goals around increasing:

  • membership expansion
  • member engagement and enthusiasm
  • support by local businesses
  • media coverage
  • public relations
  • brand image
  • climate leadership
  • connections and collaborations with other local advocacy groups
  • capacity building
  • leadership development
  • fundraising

Corporations, Foundations,
and Local Businesses

Plan

Provide an opportunity for corporations, foundations, and local businesses to leverage their resources and take a leadership role around climate change.

Activate your networks of clients and associates to promote, attend, and sponsor watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Have your organization deliver that message.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the organizations, like yours, that want to make a difference.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public to go see this movie, and providing the public with awareness of your organization’s leadership role.

Objectives

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

  • awareness
  • education
  • urgency
  • organization
  • action

Provide a high-visibility platform for organizations, like yours, that sincerely want to make a difference around climate change, and are willing to back that up by taking tangible actions like supporting this campaign.

Significantly increase the reach and impact of this and future campaigns by working with multiple sectors of society that support the expansion of awareness, education, and positive action around climate change.

Your Roles

Provide support of the planning, organizing, and execution of campaign elements in one or more of the following ways:

  • financial support
  • promotions
  • contacts with high profile influencers
  • community organizing
  • staff support
  • event production
  • municipal relations
  • management
  • media contacts
  • public relations
  • copywriting
  • marketing
  • campaign development
  • advertising
  • artists
  • graphic design
  • website development
  • photography
  • videography
  • video editing
  • video production
  • filmmaking
  • social media management
  • social influencing
  • contacts with government officials
  • soliciting financial support (from individuals, local businesses, corporations, foundations)
  • etc.

Your Benefits

High visibility and leadership position for your organization in the climate conversation.

Opportunities to be featured in online and offline communications and promotional materials, including:

  • press releases
  • websites
  • Facebook event pages
  • social media posts
  • email blasts
  • flyers distributed at Watch for Action watch parties

Provide the foundation for a larger role in the upcoming Month for Action and Year for Action campaigns.

Our intention is to create widespread local and national:

  • media coverage of the campaign
  • propagation via the network of participating organizations
  • grassroots sharing

supporting your organization’s goals around:

  • climate leadership
  • collaboration with other organizations
  • media exposure
  • public relations
  • brand image
  • client acquisition
  • client appreciation and loyalty

Political Organizations

Important Note: As described in our Uniting Principles, Uniting for Action is founded on the belief that climate change, like other human, civil, and environmental justice issues, is a non-partisan issue that everyone has an equal stake in, regardless of political orientation.

Because of that, any information that is officially distributed at any Uniting for Action event must be non-partisan in nature.

We don’t want to turn off or alienate any event attendees.  We want everyone to feel welcome, accepted, and be wholeheartedly involved in and supportive of our efforts, regardless of their political preferences.

Political organizations are being invited, not to bash anyone or any party, nor to campaign for anyone or any party, but to offer positive solutions, legislation, and actions that all citizens and voters can take.

What is appropriate is to offer information like voting records, and help educate citizens about the climate and environmental impacts of voted on and proposed legislation.  We want participating political organization partners to provide voters with the information they need to be able to know who to support and who to oppose, based on those candidates’ support or opposition of the issues, like climate change, that they care about.

Plan

Provide an opportunity for political organizations to leverage their resources, and take a leadership role around climate change.

Activate your network of strategic partners, local groups, and members to schedule, promote, and attend watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

Provide climate change political and legislative information to moviegoers, along with calls to action about what citizens can do to make a difference within the political process.

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Have your organization deliver that message.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the organizations, like yours, that want to make a difference.

We’ve created the Watch for Action campaign as a way for your organization to directly benefit from the movie release by having your organization take a lead role in mobilizing the public to go see this movie, and providing the public with awareness of your organization’s leadership role, and your organization’s calls to action.

Objectives

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

  • awareness
  • education
  • urgency
  • organization
  • action

Facilitate the channelling of people’s stirred up energy after watching the movie into legislative action around climate change at the local, state, and federal levels.

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on your organization.

Let this movie be a way to rally your supporters in a positive way – like a pep rally.  Get them to the movie, and give them clear calls to action of how they can engage with your organization after the movie in ways that support:

  • their family
  • their community
  • the planet
  • your organization

Your Roles

Provide printed flyers to moviegoers at the Watch for Action events with information such as:

  • local, state, and federal representatives, with contact information for each
  • government officials’ voting records regarding climate issues
  • upcoming town halls and public appearances by congressional representatives
  • local and national climate legislative initiatives such as the “Put a Price on It” campaign

See also the roles of the National Organizations and Local Organizers above if your organization will be taking on those roles.

Your Benefits

High visibility and leadership position for your organization in the national climate conversation.

Your organization may be prominently featured in communications and promotional materials:

  • national and local press releases
  • UnitingForAction.com website – your logo displayed with a link to your website
  • email blasts – your logo displayed with a link to your website
  • Facebook event pages – link to your website included in the event description templates that are sent to all local organizers across the country
  • social media shares

Possible opportunity to distribute flyers or to be included in flyers distributed at the Watch for Action watch parties.

Provide the foundation for a larger role in the upcoming Month for Action and Year for Action campaigns.

Our intention is to create widespread local and national:

  • media coverage of the campaign
  • propagation via the network of participating organizations
  • grassroots sharing

supporting your organization’s goals around:

  • national climate leadership
  • collaboration with other organizations
  • media coverage
  • public relations
  • brand image
  • membership expansion
  • member engagement and enthusiasm
  • leadership development
  • capacity building
  • fundraising

Individuals

Plan

Provide a wide range of opportunities for individuals to make a real difference around climate change by promoting, attending, and supporting watch parties for An Inconvenient Sequel at local theaters (opens in select cities on July 28th; nationwide on August 4th).

The more of the American public that goes to see An Inconvenient Sequel, and the more media attention it gets, the more it supports us all, as we all have a stake in the climate change conversation.  Support us in spreading that message.

You can take a very visible role in our Watch for Action campaign, and if that’s appealing, we’ll give you a stage to demonstrate your leadership within your community.

If you prefer, you can also work behind the scenes to support in a very private way.

We’re leveraging the release of An Inconvenient Sequel as an opportunity to not only grow awareness, education, and urgency around climate change, but also to connect the dots from the movie to the national and local organizations that are making a difference.

Your efforts will help translate the energy that gets stirred up by the movie into follow-up actions that make a difference.

Objectives

Create increased awareness and viewership of An Inconvenient Sequel across the country to expand climate change:

  • awareness
  • education
  • urgency
  • organization
  • action

Maximize the impact of what you contribute to this effort by allowing you to align your unique talents, skills, and passions with an aspect of the campaign that gives you the greatest fulfillment.

With all the negative news and emotional let-downs around climate change lately, this movie is said to be optimistic and hopeful in it’s tone.

We know that the key to making a real difference for climate change is translating people’s concerns and hopes into tangible actions, and that’s where we’re relying on you to help us make that happen.

Your Roles

As of now, our campaign impact will likely be limited by the number of individual supporters that step forward to help us manage the Watch for Action campaign.

Because of that, you could have a huge impact on the overall results of the whole campaign through your individual contribution.

Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.

* If you are unable to support this campaign, but want to support future campaigns, please click here.

We are very interested in any support that any individuals can provide in any of the specific skill and experience areas that are a part of the campaign:

  • promotions
  • management
  • community organizing
  • media contacts
  • public relations
  • copywriting
  • marketing
  • campaign development
  • contacts with high profile influencers
  • event production
  • municipal relations
  • advertising
  • artists
  • graphic design
  • website development
  • photography
  • videography
  • video editing
  • video production
  • filmmaking
  • social media management
  • social influencing
  • contacts with government officials
  • financial support
  • soliciting financial support (from individuals, local businesses, corporations, foundations)
  • etc.

Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.

Your Benefits

Play a significant role in local and/or national organizing and execution of the Watch for Action campaign.

If you’re interested, we’ll give you a stage to create high visibility for yourself as a leader of local Watch for Action efforts, demonstrate your leadership, and be recognized as a leader for climate change within your community.

Provide the foundation for a larger role in the upcoming Month for Action and Year for Action campaigns.

Extreme satisfaction in knowing the difference you made at this pivotal time where the future of humanity and of all of life is hanging in the balance of how effectively we deal with climate change.

You understand that our societal response has been inadequate to this point.  This Watch for Action campaign and the future campaigns that will be built on top of the foundation we create here.

This is us, as a society, stepping up our game – coordinating, organizing, and collaborating on a higher level to create results on the scale necessary to effectively ensure a sustainable society and a habitable planet.

This is your opportunity to play a pivotal role in creating a bright future for yourself, for your family, and for us all.

Please join us in Uniting for Action!

Please click here to let us know how you’d like to be a part of our Uniting for Action efforts.